The most fuel-efficient Google and Facebook ads focused on e-commerce sales
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Benefits
Ads Automations
Access to Facebook and Google APIs allows for automated media buying with smart algorithms to significantly boost ROI and effectively manage ads with around-the-clock optimization for optimal outcomes
Qualitative Optimization
Our algorithms optimize with performance data, not arbitrary rules. With clear understanding of the sales feedback loop of user acquisition, engagement, CLV along with custom attribution modeling
Intent Based Optimization
Our algorithm discerns customer intentions by merging psychographic and demographic info with time of day, content engaged with, specific interest on page.
Personalized Ads
Various audiences and multiple creatives will be promoted simultaneously, mapping the best performing campaign to the audience and scaling on the best performing campaigns
In India, 75% of PPC budgets are being wasted on wrong targeting still today
Ad Channels To Leverage
Search Ads
Advertise via Google, Bing & Yahoo Search Ads to boost high intent traffic for capturing lowest hanging sales
Social Ads
Pair text with an image to focus on your chosen product, collection, or blog post. Add details on availability, style, or even provide a review.
Display Ads
Leverage relevant users from machine curated placements to scale up your sales to next level
Video Ads
Advertise on You Tube to stay ahead of your competitors
Retargeting Ads
Bring back 97% of your visitors and obtain high conversion rates
Mobile Ads
Reach out to a wider audience with varied interests and demographics
Experience a 70% transaction lift by customizing KPIs for a premium Kitchenware brand.
Read Detailed Case StudyOur Execution Approach
Comprehensive Investigation
Do you have trouble expanding your online presence and bringing in new clients? Allow us to assist you.
We would thoroughly review your landing pages, creatives, marketing, and overall reaction to determine the key elements influencing the bulk of your transactions.
An comprehensive list is created for Google Search by meticulously compiling data and then inferring patterns from search volumes and trends. We use a unique grid modelling methodology for Facebook and Display in order to match the appropriate creatives with the appropriate audience.
Tailored Algorithm and Data-Driven Advertising
We create plans for the allocation of resources among various audiences and creatives after carefully weighing the insights and data gathered from all platforms, and we then dynamically track the results.
In order to guarantee continuous performance and optimisation, we also automate rules and modify algorithms to better fit your account.
Ad units and their mapping are posted to the appropriate audiences and made live only after each parameter has undergone a quality check.
Strategic Campaign Optimization and Targeting
The performance of campaigns determines whether to scale them up or down. The frequency of routine monitoring and optimisation increases with scale. We continuously monitor data using our internal automated systems.Your website or app would receive more high-quality traffic, and we would even retarget that traffic depending on its propensity to make a purchase.
Essentially, we would go with the following two routes:
● Direct Ads -> Landing page -> transactions
● Direct Ads -> Landing page (with no transactions in a particular time frame) -> Retargeting Ads ->transactions
In-depth Analysis and Data Interpretation
Using comparative and relative results, our in-house analytics engine gathers pertinent data from all of your platforms and presents it on a single data view, empowering you to make well-informed decisions.
With the help of built-in algorithms and robust mathematical correlations, it provides in-depth analysis and answers to issues that would otherwise appear too abstract to address. In order to enhance performance and optimise better, we also develop insights based on the data gathered.
Enhancing Engagement and Conversions
Increasing engagement and conversions from your important landing pages and improving marketing return on investment will be the main objectives of the plan. We will optimise for relevant traffic and engaged users in the first phase. Next, shift your attention to key performance indicators (KPIs) like transaction volume and ROI.
If you want to improve your ad performance – to dramatically improve your ROI, Conversion rate and profits, then claim your 1 Hr FREE (for limited time) Ad Strategy session.
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