Leverage GDN, Youtube & Native Ad Networks for additional scale
Google’s algorithm to rank content has changed radically in these past years. Survive the changing times and tricky SERP with Artificial Intelligence-driven SEO.
We are one of the top Premier Partner Agencies for both Google and Meta
Loved by 300+ Hyper-Growth start-ups and brands
Although native advertising is a fairly new online phenomenon, it’s taken a stronghold on the online advertising industry. Native ads are highly engaging, and eminently suited to mobile, with a click through rate of up to 0.38% for premium native ads viewed on a smartphone. On desktop, the average CTR is 0.16% – half that of mobile, but way more than display ads as per 2018 research. Here the campaign objectives are not conversions but engagement:
- Average Session Duration
- Cost per engaged user
- Bounce Rate
Access to Ad Network APIs enables us to automate media buying with intelligent algorithms to substantially increase ROI and successfully put ads on auto pilot with 24*7 optimization to drive the best results
Our algorithms optimize with performance data, not arbitrary rules. With clear understanding of the sales feedback loop of user acquisition, engagement, CLV along with custom attribution modeling
Intent Based Optimization
Our algorithm discerns customer intentions by coupling psychographic and demographic information with time of day, content a person engages with, their specific interest on that page.
We will be simultaneously promoting various audiences and multiple creative and will map the best performing campaign to the audience and scale on the best performing campaigns
Our Execution Strategy
Exhaustive Audience Research
We deploy a special grid modeling methodology to map the audiences with the right creative lines of communication. This helps us create a huge number of audience segments based on soft and hard parameters.
– Hard parameters include Language, Location, Placements, etc. The accuracy of Hard Parameters is 100% and can thus be used for extremely precise targeting.
– Soft Parameters include User Interests, User Behaviours, etc.
The audience segments that we create are mutually exclusive as far as possible, so that any overlapping is avoided and results can be measured for each of them. This enables us to eliminate any external factors and identify the right set of parameter on which we can maximize the ROI from the campaigns.
Data-Driven Social Ad Management
Following the insights and data collected across the Ad channels including GDN and Native, we take decisions regarding distribution of budget into different audience buckets and creative LOCs and then dynamically rotate the ads to counter Ad Fatigue.
We customize algorithms personalised to your account funnel benchmarks and automate optimization to ensure continued performance and minimized ad waste.
Our proprietary ad-tech tool Web Interest plays an instumental role in scaling our client delivery efforts when it comes mass scale ad uploading.
Campaign Optimisation and Reaching the People based on their funnel step
Scaling up & scaling down the campaigns is based on their performance. Higher the scale, more frequently it needs to be monitored & optimised. We use our proprietary tool Webinterest to monitor real-time to avoid wastage.
We shall focus on increasing your quality traffic and retargeting them as per their buying intent. Essentially, we would go with the following two routes:
● Direct Ads -> Landing page -> conversions
● Direct Ads -> Landing page (with no conversions in a particular time frame) -> Retargeting Ads ->conversions
We figure out how different attribution models impact the valuation of your marketing channels and thereafter, campaigns, audiences and ads. For e.g., a channel that predominantly initiates conversion paths will have a higher Conversion Value according to the First Interaction attribution model than it would according to the Last Interaction attribution model.
Advanced Reporting and Insights
Webinterest, our analytics tool, collects your data across all your platforms and showcases them at a single place enabling a user to make informed decisions based on comparative results. It gives in-depth analytics and answers to questions that otherwise seem too abstract to be answered, using strong mathematical correlations and inbuilt algorithms. We also build insights on the data collected for improved performance and better optimisation.