Search Engine Marketing
Our approach, driven by people, data, and processes, can enhance your account, assess, and significantly increase the effectiveness of your ads by prioritizing sales conversions through automated learning rather than just clicks.
Adored by 100+ Hyper-Growth start-ups and brands
Leveraging Keyword Intent
High Intent Keyword
High intent keywords have little potential for traffic but a strong business intent.These keywords indicate a serious desire on the side of the searcher to make a purchase or to learn more about a business, service, or product.There's a good chance that users using these terms will eventually convert. As a result, we ask them to complete a brief form for lead generation, after which there are two options.- Time-bound Retargeting Ads to drive conversions by serving as gentle reminders to return.
Offline conversions through tracked calls that are closely related to sales initiatives.
The route is:
Direct Ads -> Landing page -> Leads -> Sales Team Call -> Acquisitions
Low Intent Keyword
Low intent keywords are mostly used for informational or navigational purposes. These kinds of searches are less likely to result in a buyer committing to a purchase than someone looking for information or basic advice or looking for a specific website like SBI's offers.
They have high traffic potential since the bucket is broad.
We use page engagement to optimise this type of traffic, and we selectively follow up with retargeting advertising and sales calls.
The route with a slight detour:
Direct Ads -> Gamification App Landing Page -> Engaged Traffic -> Remarketing -> Leads -> Sales Call to Qualified Lead (Based on In-App Analytics) -> Acquisitions
Our Execution Strategy
Data-Driven Search Ad Management
Following the insights and data collected across search platforms including Google and Bing, we take decisions regarding distribution of budget into different keyword clusters, match types, device and creative LOCs and then dynamically rotate the ads to counter Ad Fatigue.
We customise algorithms personalised to your account funnel benchmarks and automate optimization to ensure continued performance and minimized ad waste.
Our proprietary ad-tech tool Web interest plays an instumental role in scaling our client delivery efforts when it comes mass scale ad uploading.
Campaign optimisation leveraging remarketing
Scaling up & scaling down the campaigns is based on their performance. Higher the scale, more frequently it needs to be monitored & optimised. We use our proprietary tool Webinterest to monitor real-time to avoid wastage.
We shall focus on increasing your quality traffic and retargeting them as per their buying intent.
Essentially, we would go with the following two routes:
● Direct Ads -> Landing page -> conversions
● Direct Ads -> Landing page engagement (with no conversions in a particular time frame) -> Retargeting Ads ->conversions
–Broken links monitoring
– Wrong Redirects
Custom Attribution
We figure out how different attribution models impact the valuation of your marketing channels and thereafter, campaigns, keywords and ads.
For example, a channel that predominantly initiates conversion paths will have a higher Conversion Value according to the First Interaction attribution model than it would according to the Last Interaction attribution model.
Advanced Reporting and Insights
WebInterest, our analytics tool, collects your data across all your platforms and showcases them at a single place enabling a user to make informed decisions based on comparative results.
It gives in-depth analytics and answers to questions that otherwise seem too abstract to be answered, using strong mathematical correlations and inbuilt algorithms. We also build insights on the data collected for improved performance and better optimisation.
If you want to improve your ad performance – to dramatically improve your ROI, Conversion rate and profits, then claim your 1 Hr FREE (for limited time) Ad Strategy session.
Don’t Take Our Word for It
We’ve looked at a lot of online solutions but these guys were always the clear favorite. They have the right strategy and they’ve been awesome to work with.
The team at Web interest was a delight to work with. Their data-led approach, top-notch standardized reporting, and sharp analysis made the launch of ShriandSam a success.
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