Reduce Ad wastage : Show laser-targeted ads to your prospects
No matter what your campaign objective is, we can help you extract the maximum returns on your ad spend using our proprietary tools.
Social Advertising
Intent Based Optimization
Our algorithm discerns customer intentions by coupling psychographic and demographic information with time of day, content a person engages with, their specific interest on that page.
Personalized Ads
We will be simultaneously promoting various audiences and multiple creative and will map the best performing campaign to the audience and scale on the best performing campaigns
Cross Funnel Optimization
We compare the performances across various funnels and then split the media buying so that we get the lowest CPA. Using in-house tools we do dynamic budget allocation.
Real-Time Reporting
Maintaining transparency, we allow our clients to track daily progress anytime by introducing live dashboards for easy access. We have designed products like WebInterest for stitched reporting.
Our Clients
What's your sector?
E-Commerce
Advertise your products to potential new users on social media and nurture them for purchases.
Primary KPIs
- Cost per Sale
- No. of weekly Sales
- LTV/CAC
Mobile Apps
Implement a holistic digital strategy focused on maximizing quality app installs and end conversions
Primary KPIs
- Cost per Install
- No. of weekly Installs
- Post install Conversions
B2C Lead Generation
Target high-converting users to your website/landing pageen/enquiry-forms and generate relevant leads
Primary KPIs
- Cost per Lead
- No. of weekly Leads
- CAC
B2B Lead Generation
Determine worthiness of leads by attaching scores to them based on their interest in your products feedback loop.
Primary KPIs
- Cost per Lead
- No. of weekly Leads
- CAC
Leverage our Expertise
Our Execution Strategy
Exhaustive Audience Research
We deploy a special grid modelling methodology to map the audiences with the right creative lines of communication. This helps us create a huge number of audience segments based on soft and hard parameters.
– Hard parameters include, Gender, Age, Location, etc. The accuracy of Hard Parameters is 100% and can thus be used for extremely precise targeting.
– Soft Parameters include User Interests, User Behaviours, etc.
The audience segments that we create are mutually exclusive as far as possible, so that any overlapping is avoided and results can be measured for each of them. This enables us to eliminate any external factors and identify the right set of parameter on which we can maximize the ROI from the campaigns.
Data-Driven Social Ad Management
Following the insights and data collected across the social platforms including Facebook and Instagram, we make decisions regarding the distribution of budget into different audience buckets and creative LOCs and then dynamically rotate the ads to counter Ad Fatigue.
We customise algorithms personalised to your account funnel benchmarks and automate optimization to ensure continued performance and minimized ad waste.
Our proprietary ad-tech tool Web Interest tool plays an instrumental role in scaling our client delivery efforts when it comes to mass scale ad uploading.
Campaign Optimisation and Reaching the People based on their funnel step
Scaling up & scaling down the campaigns is based on their performance. Higher the scale, more frequently it needs to be monitored & optimised. We use our proprietary tool Webinterest to monitor real-time to avoid wastage.
We shall focus on increasing your quality traffic and retargeting them as per their buying intent.
Essentially, we would go with the following two routes:
● Direct Ads -> Landing page -> conversions
● Direct Ads -> Landing page (with no conversions in a particular time frame) -> Retargeting Ads ->conversions
Custom Attribution
We figure out how different attribution models impact the valuation of your marketing channels and thereafter, campaigns, audiences and ads.
For example, a channel that predominantly initiates conversion paths will have a higher Conversion Value according to the First Interaction attribution model than it would according to the Last Interaction attribution model.
Advanced Reporting and Insights
Webinterest, our analytics tool, collects your data across all your platforms and showcases them at a single place enabling a user to make informed decisions based on comparative results.
It gives in-depth analytics and answers to questions that otherwise seem too abstract to be answered, using strong mathematical correlations and inbuilt algorithms.
We also build insights on the data collected for improved performance and better optimisation.
If you want to improve your ad performance – to dramatically improve your ROI, Conversion rate and profits, then claim your 1 Hr FREE (for limited time) Ad Strategy session.
Don’t Take Our Word for It
We’ve looked at a lot of online solutions but these guys were always the clear favorite. They have the right strategy and they’ve been awesome to work with.
The team at Web interest was a delight to work with. Their data-led approach, top-notch standardized reporting, and sharp analysis made the launch of ShriandSam a success.
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