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Performance marketing analytics for D2C founders

Ask most D2C founders how their business is performing and they'll tell you two things: monthly revenue and whether it's up or down from last month. That's it. And that's...

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Stop Losing Customers After the First Purchase

Here is the most expensive mistake in Indian D2C: spending ₹800 to acquire a customer, delivering a great product experience, and then doing absolutely nothing to bring them back. That...

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Influencer marketing for Indian D2C brands

A founder calls us every few months with the same story. They paid ₹3–5 lakh to a celebrity or mega influencer for a single Instagram post. The post went up....

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Social media strategy for Indian D2C brands

Every Indian D2C brand is on Instagram. Most of them are posting. Very few of them are selling through it. There's a gap between having a social media presence and...

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