News

Meta Andromeda Update: What Changed, Why Targeting Is Dead, and How Brands Can Win

Meta has quietly rewritten the rules of advertising. If Facebook and Instagram ads have started behaving differently — detailed targeting stopped working, interest-based audiences lost efficiency, ...

Shopify LTV Optimization in 2025: How to Increase Customer Lifetime Value Without Increasing Ad Spend

Most Shopify brands are obsessed with acquisition. More ads. More influencers. More traffic. But the brands that actually scale profitably focus on one metric that matters more than any other: Cust...

Shopify Analytics & GA4 in 2025: How to Track What Actually Drives Revenue

Most Shopify brands are running ads, creating content, and launching offers — but very few truly understand what is actually driving revenue. Clicks look good. Sessions are increasing. ROAS appears...

The Ultimate Shopify Ad Account Structure for Scaling in India (2025 Blueprint)

Most Shopify brands fail at scaling ads not because their products are bad, but because their ad account structure is broken. Budgets get mixed. Audiences overlap. Creatives fatigue quickly. Perfor...

Shopify Retargeting Ads: How to Recover Lost Sales with Meta and WhatsApp

If you’ve ever looked at your Shopify analytics and wondered why so many people add products to their carts but never complete checkout — you’re not alone. Across thousands of Shopify stores in Ind...

Shopify Email Marketing Automation: Turning Visitors Into Lifelong Customers

Most D2C brands in India focus heavily on ads—Meta, Google, influencers, reels. But while ads help you acquire customers, retention is what makes a D2C brand profitable. And the backbone of retenti...

Shopify Landing Page vs Website Home Page: Which Converts Better for Ads?

Every D2C founder running ads on Meta or Google faces the same question —“Should I send my ad traffic to the home page or a dedicated landing page?” The answer can make the difference between profi...

Full-Funnel Shopify Advertising: How to Build a Profitable Ad Strategy in 2025

The days of running a single “Shop Now” ad and expecting instant sales are over. In 2025, with rising competition and smarter shoppers, success on Shopify requires a full-funnel advertising approac...

Shopify Performance Ads in 2025: How to Build Campaigns That Actually Convert

Running ads is easy. Running profitable ads—that’s the real challenge. In 2025, with rising CPMs, stricter privacy rules, and intense competition in the D2C space, Shopify brands can’t rely on gues...

Shopify Analytics Deep Dive: How to Use GA4 and Heatmaps to Improve Sales

Most D2C founders know their total revenue, ad spend, and ROAS — but few truly understand where customers drop off, what pages convert best, or which marketing channels actually drive profit. In 20...