Optimize ROI + Increase Sales = Improved satisfaction
Drawing insights from managing large ad budgets for top brands like Shri & Sam, Helios, and PP Publications helps identify gaps & opportunities in advertising strategy.
Who is this for?
For those spending over ₹1,00,000 monthly on online ads (Google, Facebook, etc.) to promote products/services, this site is ideal. Web Interest offers a limited-time Free Advertising Strategy Session to help digital businesses compare with similar spenders.
See what’s wrong with your accounts
Discover what you can do to improve
Know the kind of step-up results you can expect if you implement specific changes
Why should you take this session?
A thorough audit of your account will be conducted, covering Google Ads, Facebook Ads, Google Analytics (GA), and presenting an ad strategy to enhance your paid efforts. This data-driven approach will provide answers to previously abstract questions you may encounter.
What is my business scale-up opportunity in the next three months?
No gut-driven prescriptions. No unrealistic projections. We analyse your past marketing data and tell you the growth potential of your campaigns. We dive deep into your campaigns’ performance and help you identify the relevant audiences to scale your transactions through online spends.Find out how fast and how much you can scale from here?
Eliminate Wasted Ad Spend
Are you unaware of the leakage of ad spend in the “low ROI” buckets? Request for our online ad strategy session where we process, filter, and classify the keywords and audiences as per their scale and ROI, and report your ad wastage in the last 6 months. Not just that, we will share the necessary measures on how to minimize your ad wastage.
Review Mobile vs Desktop
Mobile traffic has been steadily increasing for years. Are you aware that device performance for many verticals is strikingly different? For certain businesses, Desktop ads show better conversion rates and hence, higher ROI than Mobile and vice-versa for prospecting rates. Have you been optimising device targeting based on the type of users? If not, ask us for an audit.
Why are my campaign-wise users and sales on CRM, GA and Facebook Panel so different? Which is that single source of truth?
Marketing Data is messy and it is a painful truth. Data is scattered in silos and they follow different attribution models because of which your campaigns and ad sets get attributed with different numbers of sales and revenue. Hence, you should be integrating all the data from the most accurate source to optimise your campaigns.
My month-on-month sales are not growing consistently? What are the levers to minimize fluctuations?
Your month-on-month website sales performance is affected by at least 5 factors such as audience, products’ USP, seasonality, inventory size, and website issues. Are you taking in all those factors while executing the campaigns? If you’re not able to find their impact on your performance, allow us to look into your data and find it out for you.
Unlock the Power of Your Data: Discover Hidden Answers for Company Growth
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Frequently Asked Questions
- Expert in Google Premier Partner and Facebook Marketing Partner with our tools for Ad and Analytics Automation. Managing over 100 Digital-First Brands. Customized ad strategy session based on current data.
- Gap-and-Opportunity Analyses
- Current health status of Fb/Google Ads/Google Analytics
- Ways to save on Ad wastage
- Big Levers for better optimisation opportunities
- Strategic Recommendations
- 5-10 min call to help understand where you are currently in your digital journey?
- Read-only access to your Fb/ Google Ads and Analytics Account
- Customer Acquisition and Retention Ad campaigns for E-commerce, Lead Generation, and Mobile Apps
- Custom Analytics and Reporting Framework
- End-to-End stitched data for full-funnel visibility