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Influencer marketing for Indian D2C brands

featured Influencer marketing for Indian D2C brands

A founder calls us every few months with the same story. They paid ₹3–5 lakh to a celebrity or mega influencer for a single Instagram post. The post went up....

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Social media strategy for Indian D2C brands

Social media strategy for Indian D2C brands

Every Indian D2C brand is on Instagram. Most of them are posting. Very few of them are selling through it. There's a gap between having a social media presence and...

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WhatsApp Is India's Best-Kept D2C Sales Secret

WhatsApp Is India's Best-Kept D2C Sales Secret

Your email campaigns get a 20% open rate on a good day. Your Meta Ads are fighting a crowded auction. But there's one channel where your message lands in a...

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How to Generate High-Quality Leads Using Meta Ads

How to Generate High-Quality Leads Using Meta Ads

Lead generation is one of the most common objectives for businesses running Meta Ads. Whether it’s: Education institutes Real estate projects Service-based businesses B2B companies Everyone wants more leads at...

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Why Creative Strategy Is the New Targeting in Performance Marketing

Why Creative Strategy Is the New Targeting in Performance Marketing

For years, performance marketing was driven by targeting. Marketers focused on: Interest-based audiences Lookalike segments Demographic filters Behavioral targeting The logic was simple — find the right audience, and ads...

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