News

Shopify Pricing Psychology: How to Set Prices That Maximize Conversions in India

Most D2C founders believe that pricing is only about covering costs and adding margins. But in reality, how you present and structure your prices has as much impact on conversions as the actual num...

Shopify Retention Mastery: How to Turn First-Time Buyers Into Repeat Customers

For most Indian D2C brands, 80–90% of the marketing budget goes into acquiring new customers through Meta, Google, and influencer campaigns. But here’s the problem—if you don’t turn those new custo...

Building the Perfect Shopify Landing Page for Performance Marketing in India (2025 Guide)

Running ads is easy. Getting those ads to convert profitably? That’s where most D2C brands struggle. In India’s competitive eCommerce market, founders spend lakhs on Meta and Google ads only to sen...

Scaling Beyond Shopify: How Indian D2C Brands Can Expand to Marketplaces Without Losing Profitability

Shopify has become the backbone of thousands of Indian D2C brands. It gives founders complete control over their website, branding, and customer experience. But here’s the reality: if you want to s...

Shopify CRO Secrets: How to Double Your Conversion Rate Without Increasing Ad Spend

For D2C brands in India, running ads has become more expensive than ever. CPMs are rising, competition is fierce, and customer attention spans are shrinking. But here’s the truth: scaling profitabl...

How to Reduce RTOs (Return-to-Origin) on Shopify in India – 2025 Guide

For Indian eCommerce brands, one of the most frustrating challenges is RTO (Return-to-Origin) orders. This happens when a customer places a COD (Cash on Delivery) order but refuses to accept it, or...

Festive Shopify Ads That Generated 5x ROAS in India (2025 Playbook)

For Indian D2C brands, the festive season is the single biggest opportunity of the year. From Raksha Bandhan and Navratri to Diwali, Christmas, and New Year, customers are actively shopping, giftin...

The Ultimate Shopify Tech Stack for Indian Brands in 2025

Running a Shopify store in 2025 is very different from running one even three years ago. The competition has grown, customer expectations are higher, and the tools available to store owners have ev...

10 Shopify Mistakes Indian Startups Must Avoid in 2025

Starting an online brand in India today is easier than ever thanks to Shopify. But sustaining growth and scaling profitably? That’s where most D2C startups fail. At WebInterest, we’ve worked with 5...

Why Every D2C Brand Needs a UGC Ad Strategy on Shopify (2025 Playbook)

n 2025, traditional ads are losing trust. Customers don’t want to see models—they want to see real people using real products. That’s why UGC (User-Generated Content) is the #1 ad format that D2C b...