PP Publications-Success Story (Website)
December. 15, 2023
Strategising Growth through Analytics: Improving overall system efficiency for PP Publications
PP Publications prints and distributes activity based worksheets, English Grammar, Environmental Studies, Mathematics, Lab Manuals, and Hindi Vyakaran.
Data Dashboard, Ad Automation,Data Stitching, Full Funnel Visibility
The brand faced a significant challenge with dispersed data across various platforms, hindering its overall growth. Additionally, performance optimization proved challenging due to factors such as the absence of real-time, actionable data, limited visibility of accurate numbers from sampling, and manual data stitching, introducing the possibility of human error.
The brand's main goal was to find a solution to consolidate data scattered across diverse platforms, devices, and sources into a central location. This initiative aimed to facilitate straightforward data consumption and analysis.
We were tasked with intricately designing a process to facilitate efficient cross-platform and full-funnel data stitching for the purpose of establishing a standardized template for data analysis. The goal was to extract actionable insights. A complex framework was implemented, incorporating key elements like WebInterest, a marketing data intelligence platform, Pixel implementation, Real-time LND attribution, and various advanced algorithms.
For PP Publications supplying books to schools, integrate the WebInterest platform to gather real-time insights into schools' preferences. Tailor content to align with curriculum standards, run targeted digital campaigns, and offer customized packages. Engage educators, ensure responsive customer service, and use data-driven decision-making to refine strategies continuously. Collect feedback for ongoing improvement, making WebInterest a pivotal tool in optimizing the supply chain and enhancing the overall effectiveness of educational offerings.
Achieving a 20% increase in system efficiency, our initiative empowered PP Publications to analyze marketing performance comprehensively, resulting in improved marketing Return on Advertising Spend (ROAS) and overall scalability. Real-time data availability eliminated time delays in decision-making and optimization, effectively addressing ad wastage and leakages. The heightened efficiency contributed to an increased growth rate, propelling PP Publications to become a recognized name across the entire industry.