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Article: How to Use WhatsApp for Shopify Sales & Customer Retention (2025 Guide)

How to Use WhatsApp for Shopify Sales & Customer Retention (2025 Guide)

How to Use WhatsApp for Shopify Sales & Customer Retention (2025 Guide)

In 2025, WhatsApp isn’t just a messaging app—it’s your highest-converting sales and support channel.

For Shopify-based D2C brands in India, WhatsApp marketing is a game-changer. From abandoned cart recovery to reorders and offers, you can now drive ₹₹₹ in revenue with a few well-timed broadcasts.

In this blog, WebInterest breaks down the exact WhatsApp strategy we use for our Shopify clients to improve both acquisition and retention.


🔧 Step 1: Set Up WhatsApp Business API via Interakt

To unlock automation, templates, abandoned cart recovery, and broadcasts, you need:

✅ Interakt or Wati integration
✅ Shopify app connected with catalog
✅ Approved message templates

💡 WebInterest helps configure everything within 48 hours.


📦 Step 2: Enable Abandoned Cart Recovery

Set up 2-cart reminders:

  1. 15 minutes after abandonment: “Looks like you left something behind 👀”

  2. 6 hours later: “Your cart is still waiting! Order in the next 2 hrs & get ₹50 off prepaid.”

🛒 Average recovery rate on WhatsApp is 25–35% vs 8–12% on email.


🛍 Step 3: Broadcast Prepaid Offers & Festival Deals

Send timely, non-spammy messages during:

  • Diwali / Rakhi / Eid / New Year

  • Product drops

  • Flash sales or combo offers

🧠 Segment your audience (e.g. COD users, Prepaid users, Repeat Buyers)
🎯 Target them with personalized CTAs


🔁 Step 4: Use WhatsApp for Repeat Orders & Subscription Reminders

Example:
“Hey Riya 👋 Ready to restock your Vitamin C serum? Order now & get ₹100 loyalty bonus.”

✅ Setup reorder links
✅ Offer loyalty points or free gifts

Repeat customer revenue = profit. WhatsApp makes it consistent.


🎯 Step 5: Add a Floating WhatsApp Button on Your Store

Make it easier for visitors to:

  • Ask product-related questions

  • Get shipping updates

  • Ask about returns or gifting options

💬 People convert 2x faster when they can ask real-time questions.


📊 Step 6: Track Clicks, Conversions, and Response Time

With Interakt + Shopify, we help clients set up dashboards that track:

  • CTR on each broadcast

  • Sales generated from specific templates

  • Response time to incoming chats

✅ Performance-based insights = better ROI every month


⚡ Bonus: Use Green Tick Verification

Verified WhatsApp account = more trust = more conversions.

WebInterest helps you get your Shopify brand WhatsApp Green Tick Verified quickly.


🚀 Let WebInterest Automate Your Shopify WhatsApp Funnel

Here’s what we do for D2C brands like Fuel Shoes, MyEthos, and Shri & Sam:

✅ Interakt setup
✅ Broadcast flows
✅ UTM-based conversion tracking
✅ Design festive template messages
✅ Performance analysis & optimization

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