Festive Shopify Ads That Generated 5x ROAS in India (2025 Playbook)
For Indian D2C brands, the festive season is the single biggest opportunity of the year. From Raksha Bandhan and Navratri to Diwali, Christmas, and New Year, customers are actively shopping, gifting, and exploring new brands.
But the challenge is clear: competition is at its peak. Every brand is spending aggressively on Meta and Google Ads, and every consumer is bombarded with offers.
So, how do you make your Shopify store stand out and drive profitable growth?
At WebInterest, we’ve managed campaigns for 500+ D2C brands and helped several achieve 5x or higher ROAS during festive seasons. In this blog, we’ll break down the exact strategies that work in India’s eCommerce landscape.
1. Create Festive Landing Pages Instead of Using Generic Product Pages
Sending ad traffic to a regular collection page doesn’t work during festivals. Customers expect something festive, tailored, and exciting.
What We Do for Clients:
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Build festive-themed landing pages on Shopify using PageFly or Shogun.
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Add countdown timers, festive product bundles, and “Limited Time Only” offers.
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Include gifting-related CTAs like “Perfect Gift for Diwali” or “Best Rakhi Hamper.”
This approach alone has doubled conversion rates for several of our clients.
2. Run Offer-Stacked Ads (Not Flat Discounts)
Flat discounts are boring and easily ignored when 50 other brands are offering the same. Instead, stack your offers strategically.
Examples That Work:
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Buy 1, Get 2nd at 50% OFF
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Free Gift Wrap + Prepaid Cashback
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Limited-Time Festive Bundle at ₹999
By presenting multiple value points, you make your offer feel exclusive and compelling.
3. Use UGC Festive Ads
Studio creatives feel artificial. During festivals, customers want real, relatable content.
Best-Performing Formats:
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Unboxing videos with festive backgrounds
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Family gifting reels shot in home environments
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Voiceover ads narrating why the product is a “perfect Diwali gift”
UGC ads not only outperform traditional creatives but also cost less to produce.
4. Leverage WhatsApp Broadcasts for Urgency
During festivals, ads alone won’t close the sale. Follow-ups on WhatsApp significantly boost conversion rates.
Our Playbook:
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Send daily morning and evening broadcasts with limited-time offers.
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Use automated abandoned cart reminders through Interakt.
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Share UGC videos directly in WhatsApp messages for higher trust.
Brands using this method see up to 30–40% uplift in festive conversions.
5. Scale Ads with Smart Budgeting
Overspending too early or too late kills festive ROI.
Our Strategy:
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Ramp budgets gradually 2–3 weeks before Diwali.
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Peak spends during the 5–7 days leading up to the festival.
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Reallocate budgets in real time based on ROAS trends.
This ensures consistent returns without burning cash.
6. Retarget With Festive Scarcity
Most festive shoppers browse multiple options before buying. Retargeting campaigns make sure they don’t forget you.
High-Converting Retargeting Ideas:
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“Only 200 Hampers Left. Order Now.”
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“Diwali Orders Closing Tonight.”
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“Last Chance for Free Gift Wrap.”
We often combine retargeting with urgency-driven visuals to create FOMO.
Case Study: Homeware Brand Scales to 5.3x ROAS
One of our cookware clients ran a festive gifting campaign where we:
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Built a Diwali Gifting Landing Page
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Shot UGC videos with family dinner setups
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Ran Meta + Google festive keyword ads
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Sent daily WhatsApp reminders with offers
Results:
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₹22 lakh ad spend in 30 days
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₹1.17 crore festive sales
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Average ROAS: 5.3x
Why Shopify + WebInterest Is the Winning Formula
Shopify provides the foundation. But during festivals, you need more than a platform. You need:
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Custom festive landing pages
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High-converting ad creatives
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Strategic ad scaling plans
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WhatsApp-driven urgency funnels
At WebInterest, we combine all of these into a proven festive growth system.
Ready to Scale This Festive Season?
Let’s make 2025 your most profitable festive year ever.
Book Your Free Festive Ads Consultation
