Beardhood, one of the industry’s leaders in beard products, desired an online display of their strategy to increase site sales, while utilizing their current customer base.
Challenge
To increase sales.
Solution
A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
Results
We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.
0.09% CTR
20% less CPA
272% ROI
From The Client
“A great company that helps us translate likes, shares and comments into actual new business.”
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